Facebook Marketplace partnerships for Property Flow, Hipflat

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Two Thailand property platforms Property Flow and Hipflat, have revealed partnerships with Facebook Marketplace to showcase their properties.

Real estate professionals using the Property Flow platform can choose to automatically synchronise their property listings with Facebook Marketplace.

The company said that by exposing property listings to Facebook Marketplace, real estate agents can get additional exposure and branding.

On September 6 we published a story looking at Facebook Marketplace, and questioned whether it presented a challenge or an opportunity for Thailand’s real estate agency sector.

Home owners and agents are able to promote their properties free-of-charge on the platform however, this appears to be the first Thailand agency to offer the exposure as part of its user experience.

Jostein Aksnes, the Chief Executive Officer of Property Flow, said: “By allowing real estate professionals to list their properties on Marketplace, they will be able to reach new home seekers and provide high-quality property listings to all using the service.”

“We are proud to be a part of this growing platform where people regularly search places to rent and provide another channel for our real estate clients.”

On the same day Bangkok-based property portal Hipflat.com also revealed its own integration with Facebook Marketplace.

In a press statement it said: “Once a prospective renter finds a property they’re interested in, they fill in a simple contact form and the landlord or agent will contact them directly.”

“All advertisers listing rental properties on Hipflat, using either a free or a premium account, can get their listings automatically published to Marketplace.”

Interestingly, Hipflat also said that during the past year, home buyers and renters collectively spent more than one million hours browsing property listings on its website.

Currently the website boasts more than 340,000 listings from 40,000 agents.

Andrew Batt
The author of this article is Andrew Batt, the founder and editor of www.thailandproperty.news. Andrew has been writing about property and real estate issues in Thailand and Southeast Asia for more than 10 years. He has worked for PropertyGuru Group, DDproperty, Dot Property Group, Hipflat and AsiaRents. He has also produced content for leading Thailand property developers and real estate agencies.
Email: andrew.thailandpropertynews@gmail.com.

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