THAILAND EXCLUSIVE: Miparo is the latest overseas property portal to target Thailand, the third this year alone, and it is expected to launch in the Kingdom next month.
The Swedish company says it’s a portal for emerging markets, and yesterday it revealed it will be aiming to raise capital with the U.K.-based crowdfunding platform FundedByMe.
It is hoping to raise between US$150,000 and US$500,000 before mid-April.
The Founder and CEO of Miparo, Mikael Westoo, said: “We are one of two companies currently targeting emerging markets.”
“In most developing countries, home listing platforms are scattered among dozens of individual broker websites.
There are very few which aggregate and centralize listings on a single platform”.
He added that investors in the industrialised, developed world have seen one or two online home listing platforms dominating the market.
This trend, many believe, will soon occur in emerging markets.
ThailandProperty.News disagrees with the assertion that, at least in terms of property portals, Thailand can be classed as “emerging”.
Miparo was founded in 2016 in Sweden. It provides real estate agents and brokers in developing markets with a global platform to showcase their client’s homes, providing international exposure.
Real estate agents pay to list their property.
Miparo also says it will mediate conversations between buyers and sellers if they don’t speak the same language. It also requires a two-step verification process to make sure listings are real, so buyers don’t fall victim to thieves and scam artists.
Today, the property portal claims to be the largest listing platform in Bangladesh and the second largest in the Philippines. It also operates in Mexico and Portugal, and plans to expand into India and Thailand during March.
The expansion into Thailand has been delayed by more than six months, ThailandProperty.News understands.
Thailand’s property portal market is congested, with many portals offering very similar services. This is alongside the increasing number of real estate agencies now option to develop their own websites for property listings.
Thailand landlords have at least a dozen portals to choose from for their listings, with more set to arrive in the market during the coming weeks and months.