Property marketing slogans: Let’s play a game

Property marketing slogans
Reading Time: 4 minutes

There are as many different Thailand property marketing slogans as there are property projects right now, but how many can you match to their project?

Our feeling is that none of these marketing slogans are truly delivering the major goals that all real estate slogans, and indeed slogans of all kinds, need to achieve.

The most significant goal for any real estate branding slogan is to match it with your brand and help you stand out from the crowd.

The very best global real estate slogans have an almost eternal life and become memorable beyond the property sector.

Real estate slogans also need to appear to target buyers. Perhaps this is where most of the current crop of Thailand property market slogans do something. Most aim to provide a snapshot of what to expect when buying at a particular development.

Thailand’s property market will see more new launches, and more slogans, in the coming months. Below we have listed 20 Thailand property marketing slogans that are currently being used. How many do you know?

We have listed the slogans and, at the bottom, the projects that are using them. Have some fun guessing which development matches which project.

Thailand property marketing slogans:

(1) Live with your best perspective
(2) Nature in Living
(3) Spanning all dimensions of living
(4) Extend your style
(5) Luxury comes as standard
(6) A treasure in the midst of Sukhumvit 39
(7) For your extraordinary reasons
(8) Good living in the new luxury
(9) A recharge haven for your digital life
(10) Luxury beyond a surface
(11) Connoisseur of pleasant living
(12) The new definition of luxury living
(13) Beyond Living Imagination
(14) Experience life surrounded by green space
(15) The difference is in the essentials
(16) Redefine private luxury living
(17) Live the legend
(18) Live your adventurous spirit
(19) Awaken a new side of yourself
(20) Selection is everything

And the 20 current Thailand property projects where these marketing slogans are being used are:

(1) Santiburi The Residences; (2) Sathorn 12 ; (3) Walden Sukhumvit 39; (4) Niche Mono Sukhumvit Bearing ; (5) The Strand Thonglor; (6) The Line Wongsawang; (7) The Diplomat 39; (8) XT Ekkamai; (9) Sands Pratamnak ; (10) Life Ladprao Valley; (11) Unio Sukhumvit 72; (12) Rhythm Ekamai; (13) The Esse at Singha Complex; (14) Noble Around Ari; (15) Natura Rama 2; (16) Ideo Mobi Sukhumvit Eastpoint; (17) PITI Ekkamai; (18) Mazarine Ratchayothin: (19) Bangkok Horizon Phetkasem; (20) Leroy Ruamrudee.

We believe that even seasoned Thailand property market observes will struggle to match more than five slogans to their respective projects.

If you’re feeling brave you can leave a comment with your answers. Please use the format 1 – 17, 2 – 13, etc. Good luck, and let’s see how many of these current property marketing slogans are truly memorable.

Andrew Batt
The author of this article is Andrew Batt, the founder and editor of Andrew has been writing about property and real estate issues in Thailand and Southeast Asia for more than 10 years. He has worked for PropertyGuru Group, DDproperty, Dot Property Group, Hipflat and AsiaRents. He has also produced content for leading Thailand property developers and real estate agencies.

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