Property sales: two sides of the coin

Property sales can be good or bad, depending on who you listen to.

A press release that arrived in my Inbox recently was reporting “robust sales” over the course of two days at a recent new property launch in Bangkok.

Delving deeper, those “robust sales” equated to bookings of 40 percent of the new project.

Personally, I have to say that I hardly think this level of property sales is worth shouting about, especially when other developments report all units being booked within the same time frame.

The pre-event was, according to the press release, an opportunity for buyers to reserve units before the official sales phase is launched, along with the enjoyment of special offers.

It went on to describe the response from interested parties as being “tremendous”.

Either this particular project had very low expectations for the level of pre-sales it was going to achieve, or it was determined to publish a press release no matter what the outcome.