Sansiri aims to increase overseas buyers

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Sansiri, one of Thailand’s top property developers, is aiming to almost double the already impressive number of sales it achieves to overseas buyers and investors.

Last year, Sansiri claimed it sold THB 9.3 billion of Thailand property to overseas buyers – a 72 year-on-year increase, and this year it is targeting THB 13 billion worth of sales – equal to a further 40 percent increase.

Sansiri is, arguably, already at the forefront of Thailand developer sales to overseas buyers and investors.

During 2017 is said that buyers and investors from Mainland China and Hong Kong were the key drivers of its overseas sales (THB 3.1 billion each), while Singapore and Taiwan, which it considers key potential markets, continue to steadily grow.

Apichart Chutrakul, the Chief Executive Officer at Sansiri, said: “Significant factors that have driven our success in overseas markets is a combination of sales gallery expansion, dedicated professional teams, strong relationships with local and international partners and an extensive network of agents who better understand customer needs in each geographic market.”

The company is also aiming to expand into South Korea and Japan.

It will target the number of its international customers to increase by 62 percent this year, while extending its outreach to new groups of potential customers, particularly in the luxury condominium segment.

These, is said, includes investors who are looking for rental yields of between 5 percent and 8 percent.

Sansiri also announced a project with Tourism Authority of Thailand to promote the Sansiri brand in overseas markets.

That latter point is interesting. We would have assumed the job of the Tourism Authority, if it was to get involved in promoting property overseas, would be to promote all of Thailand property and not just one company and its projects, regardless of whether this was a paid-for marketing exercise or otherwise.

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