Thailand developer entices HK buyers

Leading Thailand developer Sansiri recently brought a slice of Thailand’s amazing culture to Hong Kong.

The developer has already revealed that buyers from Hong Kong and China represent the largest proportion of its overseas buyers at the moment.

In a paid-for article in the South China Morning Post, the Thailand developer shone the spotlight on the first-ever Thai Festival that took place in Hong Kong earlier this month.

The “Thai Festival By Sansiri at Lan Kwai Fong” attracted more than 150,000 visitors to the lifestyle event, where it partnered with BTS Group, King Power Duty Free, Lan Kwai Fong Association, the Royal Thai Consulate-General in Hong Kong and the Tourism Authority of Thailand.

Commenting on the event Cobby Leathers, Head of International Business at Sansiri, said: “In addition to luxurious real estate developments, we also believe that residents should be able to enjoy a holistic and vibrant living experience.”

“Hong Kong is our largest overseas market, and we are delighted to deliver the utmost lifestyle experience to customers with the first-ever Thai Festival by Sansiri at Lan Kwai Fong following our success in Thailand and Singapore.”

Sansiri has been attracting buyers from Hong Kong, China and Singapore for many years. When I was working in Singapore I was part of a media initiative that allowed me to have face time with the developer’s CEO.

That was five years ago, and Sansiri has certainly been the single most proactive Thai developer in terms of raising its profile to overseas buyers and investors.