ThailandProperty.News: some interesting facts about the website

Reading Time: 3 minutes

July was a good month for ThailandProperty.News.

Thailand’s leading source of independent English language property news saw some significant milestones since its inception 11 months ago.

During July 2018, ThailandProperty.News published 34 stories and with some 60 percent of visitors viewing the website via a mobile device. IoS devices were noted to be ahead of Android.

Many of the stories published by ThailandProperty.News were unique and exclusive, while the website was the first to break several important stories.

ThailandProperty.News is on course to smash the 400-stories mark before its one-year anniversary at the end of August 2018.

Unique page views to the website during July 2018 were up 4.5 percent month-on-month, and the website continues to attract a larger following every month.

The average time per user spent on the site – an important metric that’s used by many publishers to measure interaction and interest – stood at 2 min 04 secs during July 2018.

For the third consecutive month, our May story about the new rental law was the most-read story last month. It continues to be the most-read story ever published by the website and has also attracted the most comments.

Thanks to some significant social media shares and media coverage in Singapore, the second most-read story last month was the warning to Singapore buyers and investors to ensure they know the facts before investing in Thailand property and real estate.

Our exclusive story that reported the property industry fallout from the Phuket ferry tragedy, which was also widely shared on social media, was the third most-read story last month.

Roughly 50 percent of readers of ThailandProperty.News came from outside Thailand in July 2018, with 76 countries represented.

The website has always ranked well on Google for search terms relating to “English property news Thailand” but for the first time last month it was not ranking well purely for “Thailand property news” search terms.

That’s important because Google’s own research reported that 95 percent of search clicks happen on the first page of search results.

ThailandProperty.News also secured a Google rank of 2 last month, with its authority and Alexa rankings also moving upwards.

Interaction with readers beyond Facebook also saw a significant increase during July.

Several negatives appeared during July which is forcing the publishers to rethink the process of commenting.

Spam comments have increased substantially within the past months, as has the number of false and misleading comments purporting to be people whom they are not.

Developments to combat this frustrating new trend are being made.

Andrew Batt
The author of this article is Andrew Batt, the founder and editor of Andrew has been writing about property and real estate issues in Thailand and Southeast Asia for more than 10 years. He has worked for PropertyGuru Group, DDproperty, Dot Property Group, Hipflat and AsiaRents. He has also produced content for leading Thailand property developers and real estate agencies.

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